Before
28 leads/mo
After
52 leads/mo
Growth
+86%
Frontier Fence Captured Neighbor Referrals 3x Faster with AI
Fence projects spread through neighborhoods. Speed captures the domino effect.
December 16, 2023 · Updated February 19, 2026
The Challenge
Frontier Fence in suburban Dallas noticed a pattern: when they installed a fence, neighbors would often reach out within weeks. But they weren't capturing all those referral leads.
"Fencing has a neighborhood effect," owner Chris Martinez explained. "When one person gets a nice fence, their neighbors start thinking about theirs. We need to be there when that thought strikes."
The Situation Before
- Monthly leads: 28
- Neighbor referrals captured: ~30% of potential
- Quote response time: 24-48 hours
- Average project value: $4,500
The Solution
We deployed a fencing AI agent designed for quick qualification:
1. Material Discussion - Wood, vinyl, chain link, or composite preferences 2. Linear Footage Estimation - Helps customers measure or estimate 3. HOA Check - Asks about neighborhood restrictions 4. Neighbor Mention Tracking - Notes which jobs generate referrals
The Results: First 90 Days
The Revenue Impact
- Additional jobs: 12/month
- Average value: $4,500
- Additional monthly revenue: $54,000
- Annual impact: $648,000
Agent cost: $249/month.
ROI: 217x
What Chris Says Now
"Neighbors see our truck, see the new fence, and search 'fence company near me' that night. The AI catches them immediately. Before, they'd fill out a form we'd respond to in two days—by then they'd called three other companies."
Head of Contractor Success
Manages contractor success at RapportAgent. Former field operations manager with 8 years in home services.
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