How One Electrician Went From 15 to 47 Leads Per Month

The Situation

Mike runs a 4-person electrical company in suburban Ohio. Licensed for 15 years, great reviews, solid reputation. But he couldn't figure out why his lead flow was stuck.

"We were getting about 15-20 good leads a month," Mike said. "Enough to keep busy, but not enough to grow. And I was spending a fortune on Google Ads."

His website was decent. His reviews were solid (4.7 stars). He was showing up in local search.

So where were the leads going?

The Problem We Found

When we looked at Mike's Google Analytics, the traffic was there—about 600 visitors per month. But his conversion rate was brutal: 2.5%.

That meant 585 people were coming to his site and leaving without contacting him.

We dug deeper:

• Phone calls: Most went to voicemail after 5pm
• Contact form: 12 submissions/month, but only 4 turned into actual jobs
• After-hours traffic: 58% of his website visits happened outside business hours
• Mobile visitors: 73% of traffic (mostly couldn't use his cluttered desktop-optimized site well)

The leads were there. He just wasn't catching them.

The Solution

We implemented three changes:

1. Added AI Chat Agent

A 24/7 chat agent trained on electrical services—panel upgrades, outlet installation, troubleshooting, emergency calls.

2. Simplified Mobile Experience

Clear "Chat Now" button above the fold. Reduced clutter. Made it thumb-friendly.

3. Real-Time Calendar Booking

Connected the chat to Mike's calendar so leads could book inspection times immediately.

Total implementation time: 2 days.

The Results: Month 1

First month after implementation:

• Total leads: 31 (up from 15)
• After-hours leads: 14 (these didn't exist before)
• Chat-initiated bookings: 22
• Average response time: 8 seconds (down from 4+ hours)

Mike was skeptical at first: "I figured the chat would just capture the same people who would have called. But I was getting leads at 10pm, midnight, 6am. People I never would have reached."

The Results: Month 3

By month three, the numbers stabilized at a new normal:

Metric

Before

After

Change

Monthly leads	15	47	+213%
Conversion rate	2.5%	7.8%	+212%
After-hours leads	0	19	New
Avg. response time	4 hrs	8 sec	-99.9%
Cost per lead	$85	$31	-64%

His Google Ads spend stayed the same. He was just capturing more of the traffic he was already paying for.

The Revenue Impact

Let's put that in dollars:

• New leads per month: 32 additional
• Close rate: 55%
• Average job value: $650
• Additional monthly revenue: $11,440
• Additional annual revenue: $137,280

His AI agent cost: $299/month.

ROI: 38x

What Mike Says Now

"I used to think I needed more marketing budget. Turns out I needed better follow-through. The leads were coming—I just wasn't there to catch them."

"The 2am leads are my favorites. No competition. They're relieved someone answered. They book on the spot. Easiest closes I get."

"My only regret is not doing this two years ago."

Key Takeaways

Mike's story isn't unique. It's actually pretty typical. Most home service companies have the same pattern:

1. Traffic is there 2. After-hours traffic is significant 3. Response time is slow 4. Conversion rate is low 5. They blame marketing

The fix isn't more traffic—it's better capture.

Is This Your Situation?

If you're an electrician (or plumber, or HVAC tech, or roofer) and any of this sounds familiar, run the numbers:

• Check your Google Analytics for after-hours traffic
• Calculate your current conversion rate
• Count how many calls go to voicemail each week
• Measure your average response time

If the numbers look like Mike's "before," you probably have the same opportunity.

The leads are there. You just might not be catching them.