Before
45 leads/mo
After
80 leads/mo
Growth
+78%
Winter Ready Services Locked In 78% More Seasonal Contracts with AI
Snow removal contracts are won in fall. Here's how AI captures seasonal commitment.
RapportAgent Team
November 30, 2023
The Challenge
Winter Ready Services in Minneapolis had a narrow window to sell seasonal snow removal contracts—September through November. After that, customers only called for emergencies at spot-service rates.
"Seasonal contracts are our bread and butter," owner Jeff Larson said. "But selling them requires being available when customers are thinking about winter—often at night after the first cold snap."
The Situation Before
- Fall contract leads: 45/month
- Contract close rate: 40%
- Seasonal contracts signed: 18/month
- Response time: Next business day
The Solution
We deployed a snow removal AI agent for seasonal conversion:
1. Property Assessment - Driveway size, parking areas, sidewalks 2. Service Level Selection - Per-push vs. seasonal contract explanation 3. Contract Booking - Locks in seasonal pricing with deposit 4. 4AM Confirmation - Explains storm response communication
The Results: Fall Season
The Revenue Impact
- Additional seasonal contracts: 72 (over 3-month fall window)
- Average contract value: $1,800
- Additional seasonal revenue: $129,600
Agent cost: $249/month × 3 = $747.
Seasonal ROI: 173x
What Jeff Says Now
"Snow removal contracts are sold on trust—customers need to know you'll show up at 4am when it matters. Fast, professional responses in fall build that trust before winter arrives. The AI made us look like a much bigger operation than we are."
Want results like these for your Snow Removal business?
See how a Snow Removal AI agent can capture more leads for your business.