Curb Appeal Exteriors Captured 3x More Storm Leads with AI Response

The Challenge

Curb Appeal Exteriors in Oklahoma City knew that storm season was their biggest opportunity—and biggest challenge. Hail and wind damage drove massive lead volume, but capacity to respond was limited.

"After a big storm, we'd get 100 calls in two days," owner Robert Chen said. "We'd capture maybe 30. The rest went to voicemail and never called back."

The Situation Before

• Normal monthly leads: 20
• Storm surge leads: 80-100 in 48 hours
• Storm capture rate: 30-35%
• Insurance claim assistance: Manual, inconsistent

The Solution

We deployed an exterior/siding AI agent built for storm response:

1. Damage Documentation - Collects photos, addresses, and damage descriptions 2. Insurance Guidance - Explains the claims process and what Curb Appeal handles 3. Urgent Triage - Identifies active water intrusion vs. cosmetic damage 4. Inspection Scheduling - Books free damage assessments

The Results: Storm Season

Metric

Before

After

Change

Storm leads captured	30-35%	85%	+150%
Normal monthly leads	20	58	+190%
Insurance-ready leads	40%	92%	+130%
Response time	4+ hours	15 seconds	-99%

The Revenue Impact

• Additional storm leads: 45 per storm event
• Close rate: 55%
• Average project value: $11,500
• Per-storm additional revenue: $284,625

Agent cost: $299/month.

Storm ROI: 952x

What Robert Says Now

"Storm season used to be controlled chaos. Now it's just busy—the good kind of busy. The AI captures leads, documents damage, and books inspections. We show up with clipboards, not questions."