Before
22 leads/mo
After
54 leads/mo
Growth
+145%
Safe Home Security Increased Consultations 145% with AI Lead Nurturing
Security systems are considered purchases. Here's how AI nurtures leads to conversion.
RapportAgent Team
December 24, 2023
The Challenge
Safe Home Security in Nashville, Tennessee, sold home security and smart home systems—products that require education and trust before purchase.
"People don't impulse-buy $2,000 security systems," owner James Mitchell explained. "They research for weeks, sometimes months. We need to be there for that entire journey."
The Situation Before
- Monthly website visitors: 900
- Consultation bookings: 22
- Consultation-to-sale: 40%
- Average system value: $2,400 + $45/month monitoring
The Solution
We deployed a security AI agent focused on education and trust:
1. Risk Assessment - Asks about home layout, concerns, and past incidents 2. System Education - Explains monitoring options, cameras, smart locks 3. Custom Recommendations - Suggests appropriate system level based on needs 4. Consultation Booking - Schedules in-home assessments
The Results: First 90 Days
The Revenue Impact
- Additional systems sold: 28/month
- Average system value: $2,750
- Monthly monitoring value: $45 × 48 = $2,160
- First-year impact: $924,000 in equipment + $25,920 recurring monitoring
Agent cost: $349/month.
ROI: 221x
What James Says Now
"Security is sold on trust, not price. The AI builds that trust by being knowledgeable and always available. When someone's researching at 11pm after seeing a news story about break-ins, we're there to help—not send them to voicemail."
Want results like these for your Security business?
See how a Security AI agent can capture more leads for your business.