Summit Roofing Captured 156 Storm Leads in 72 Hours with AI Chat

The Challenge

Summit Roofing in Dallas, Texas, knew that storm season was make-or-break. A single hailstorm could generate a year's worth of leads—if you could capture them.

Owner Marcus Thompson had lived through the feast-or-famine cycle too many times: storms would hit, phones would explode, and his 3-person office would be overwhelmed. Half the leads would go to voicemail. Most never called back.

"Storm leads are the most valuable and the most time-sensitive," Marcus explained. "You have maybe 48-72 hours before homeowners either hire someone or forget about it."

The Situation Before

• Normal monthly leads: 25
• Storm surge capacity: Could handle ~40 inquiries
• Leads lost during storms: 50-60%
• Average response time during surge: 4+ hours
• Insurance claim assistance: Manual, inconsistent

The math was painful. A single storm could bring 150+ inquiries. With limited staff, Summit was capturing maybe 60 and losing 90 to competitors.

The Solution

We deployed a roofing-specific AI agent built for storm response:

1. Storm Damage Documentation - Collects photos, damage descriptions, and address 2. Insurance Claim Guidance - Explains the process and what Summit handles 3. Priority Scheduling - Books inspection slots, managing surge capacity 4. Automatic Follow-up - Reaches out to leads who didn't complete booking

The agent was designed to handle unlimited concurrent conversations—critical during storm surges.

The Storm Test: May 15th

Three months after deployment, a significant hailstorm hit Summit's service area at 4pm on a Tuesday.

What happened over 72 hours:

Hour

Inquiries

Booked

Competitor Avg

0-12	67	41	~15
12-24	52	29	~10
24-48	28	14	~5
48-72	9	5	~2
Total	156	89	~32	Summit captured 89 inspection bookings. Industry average for a company their size: 30-35. The Results: Overall (90 Days)	Metric	Before	After	Change

Monthly leads (normal)	25	42	+68%
Storm surge capture	~40%	85%	+112%
Average response time	4 hours	8 seconds	-99.9%
Insurance-ready leads	30%	78%	+160%

The Revenue Impact (Storm Week Alone)

• Additional leads captured: 57 (vs. expected without AI)
• Inspection-to-job conversion: 62%
• Average roof replacement: $12,500
• Additional storm revenue: $441,750

For the May storm alone, the AI agent generated an estimated $400,000+ in additional revenue.

Annual agent cost: $3,588.

Storm week ROI: 123x

Key Wins

1. Unlimited Surge Capacity

"At one point we had 23 simultaneous chat conversations," Marcus said. "No way we could have handled that with phones. The agent just kept booking."

2. Insurance-Ready Documentation

Leads arrived with photos, damage descriptions, and addresses—everything needed to start the insurance process. "We looked more professional than competitors who showed up with clipboards asking 'so what happened?'"

3. After-Hours Dominance

The storm hit at 4pm, but most bookings came between 7pm and midnight when homeowners got home and saw their damage. Competitors were closed. Summit was booking.

What Marcus Says Now

"Storm season used to stress me out. Now I almost look forward to it. We're not scrambling anymore—we're systematically capturing every lead while competitors drown in voicemails. It's not even a fair fight."