Before
12 leads/mo
After
31 leads/mo
Growth
+158%
Modern Kitchens & Baths Qualified $2.3M in Projects with AI Lead Screening
High-value remodeling leads require careful qualification. Here's how AI handles the heavy lifting.
RapportAgent Team
January 8, 2024
The Challenge
Modern Kitchens & Baths in Denver, Colorado, specializes in high-end kitchen and bathroom remodels averaging $45,000. Owner Amanda Foster faced a qualification challenge: lots of inquiries, but many weren't ready for her price point.
"We'd spend hours on consultations with people who wanted a $45,000 kitchen for $15,000," Amanda explained. "It was exhausting and demoralizing for my design team."
She needed a way to qualify leads before investing consultation time.
The Situation Before
- Monthly inquiries: 45
- Qualified leads: 12 (27% qualification rate)
- Design consultations: 10/month
- Consultation-to-contract: 50%
- Average project value: $45,000
- Time wasted on unqualified leads: 25+ hours/month
The Solution
We deployed a remodeling-specific AI agent focused on qualification:
1. Budget Range Exploration - Tactfully establishes budget expectations 2. Scope Assessment - Full gut job? Refresh? Just countertops? 3. Timeline Understanding - Moving in 6 months? Just starting to plan? 4. Design Preference Collection - Modern, traditional, transitional style? 5. Portfolio Presentation - Shares relevant project examples based on their interests
The agent positions price conversations as "helping find the right fit"—not as gatekeeping.
The Results: First 90 Days
The Revenue Impact
- Additional qualified leads: 19/month
- Consultation rate: 84%
- Close rate: 54%
- Average project value: $45,000
- Additional monthly revenue: $387,828
- Annual impact: $4.65M in qualified pipeline
Agent cost: $349/month.
ROI: 1,110x (based on closed projects)
Key Wins
1. Budget Conversations Happen Early
"The agent asks about budget in a way that doesn't feel pushy," Amanda said. "By the time they reach us, we know they're in our range—or we've already referred them to a contractor better suited to their budget."
2. Dream Clients Self-Identify
High-end remodeling attracts dreamers who aren't ready to buy. The AI's timeline questions identify serious buyers: "Closing on a house next month" vs. "Maybe in a few years."
3. Design Team Morale Improved
"My designers used to dread consultations because so many went nowhere. Now they're excited because they know every meeting is with someone who can actually afford and wants our work."
What Amanda Says Now
"We're in the business of creating beautiful spaces, not convincing people they can afford us. The AI does the qualifying so we can focus on the designing. Our close rate went up because we're only talking to the right people."
Want results like these for your Remodeling business?
See how a Remodeling AI agent can capture more leads for your business.