Before
28 leads/mo
After
61 leads/mo
Growth
+118%
Crystal Pools Captured Pool Season 6 Weeks Earlier with AI Chat
Pool leads have a short window. Here's how one company extended their selling season.
RapportAgent Team
December 30, 2023
The Challenge
Crystal Pools in Phoenix, Arizona, faced a compressed selling season. Pool buyers start researching in winter but don't typically call until spring—when every pool builder is slammed.
"By April, we're booked through summer," owner Roberto Vega explained. "The leads that come in March and April? Half go to competitors just because we can't respond fast enough."
The Situation Before
- Peak season leads: 45/month
- Off-season leads: 15/month
- Response time (peak): 2-3 days
- Conversion rate: 35%
The Solution
We deployed a pool & spa AI agent designed for long consideration cycles:
1. Project Exploration - Discusses pool types, features, and sizing 2. Budget Education - Sets realistic expectations for pool costs 3. Timeline Planning - Books consultations aligned with installation windows 4. Early Bird Capture - Engages winter researchers for spring installation
The Results: First Season
The Revenue Impact
- Additional pool contracts: 14/season
- Average pool value: $52,000
- Additional revenue: $728,000/season
Agent cost: $349/month.
Seasonal ROI: 174x
What Roberto Says Now
"The AI captures winter dreamers and turns them into spring buyers. We now have contracts signed in February for June builds. That scheduling predictability is worth as much as the additional sales."
Want results like these for your Pool & Spa business?
See how a Pool & Spa AI agent can capture more leads for your business.