Before
55 leads/mo
After
112 leads/mo
Growth
+104%
Guardian Pest Turned 2AM Ant Emergencies into Recurring Customers
Pest emergencies don't wait for business hours. Here's how one company captures them all.
RapportAgent Team
January 4, 2024
The Challenge
Guardian Pest Solutions in Houston, Texas, knew that pest problems feel urgent—especially at night when you're trying to sleep and hear scratching in the walls.
"People don't call about mice at 2pm," owner Patricia Moore said. "They call at midnight when they can't sleep. And if we don't answer, they call the next company."
The Situation Before
- Monthly leads: 55
- After-hours leads: 12 (capturing only ~25% of attempts)
- Emergency conversion: 45%
- Recurring plan signups: 8/month
The Solution
We deployed a pest control AI agent built for urgency:
1. Pest Identification - Helps identify the pest type through questions 2. Urgency Scoring - Rates severity (health hazard, structural damage, nuisance) 3. Same-Day Booking - Books urgent appointments in available same-day slots 4. Recurring Plan Offers - Presents quarterly treatment plans after initial service
The Results: First 90 Days
The Revenue Impact
- Additional leads: 57/month
- Close rate: 65%
- Initial service value: $185
- Recurring annual value: $480/customer
- Year-one impact: $186,000+ in new recurring contracts
Agent cost: $249/month.
ROI: 62x
What Patricia Says Now
"Pest control is an emergency business disguised as a service business. The AI understands that urgency and captures customers when they're most motivated—at 2am when something is crawling in their kitchen."
Want results like these for your Pest Control business?
See how a Pest Control AI agent can capture more leads for your business.