Smooth Moves Increased Bookings 67% by Responding in Seconds, Not Hours

The Challenge

Smooth Moves, a local moving company in Austin, Texas, competed against national chains with 24/7 call centers. Owner Derek Williams knew he was losing leads to faster responders.

"People getting quotes for a move usually contact 3-4 companies at once," Derek said. "Whoever responds first often wins—even if they're not the cheapest."

The Situation Before

• Monthly leads: 48
• Quote request response time: 4-8 hours
• Quote-to-booking conversion: 25%
• Weekend lead capture: ~40%

The Solution

We deployed a moving services AI agent built for speed:

1. Inventory Collection - Gathers room count and major item list 2. Date Checking - Confirms move date and checks availability 3. Distance Calculation - Estimates local vs. long-distance 4. Instant Ballpark - Provides rough estimate range immediately 5. Booking Conversion - Locks in date with deposit when ready

The Results: First 90 Days

Metric

Before

After

Change

Monthly leads	48	80	+67%
Response time	4-8 hours	12 seconds	-99.9%
Quote conversion	25%	38%	+52%
Weekend capture	40%	92%	+130%

The Revenue Impact

• Additional bookings: 19/month
• Average move value: $1,400
• Additional monthly revenue: $26,600
• Annual impact: $319,200

Agent cost: $249/month.

ROI: 107x

What Derek Says Now

"Moving is a trust business decided by speed. People want to know someone will show up on their move date. Being first to respond, with inventory questions that show we know what we're doing, builds that trust immediately."