Before
18 leads/mo
After
39 leads/mo
Growth
+117%
Comfort First Insulation Doubled Energy Audit Bookings with AI Education
Insulation is invisible. Here's how AI makes the value proposition tangible.
RapportAgent Team
December 8, 2023
The Challenge
Comfort First Insulation in Detroit faced a unique sales challenge: their product was invisible. Homeowners couldn't see insulation problems—they just felt uncomfortable and paid high energy bills.
"People don't wake up wanting to buy insulation," owner Mark Stevens said. "They want lower bills and a comfortable home. We have to connect those dots."
The Situation Before
- Monthly audit requests: 18
- Audit-to-project conversion: 60%
- Average project value: $3,200
- Rebate/incentive capture: 25%
The Solution
We deployed an insulation AI agent focused on education:
1. Problem Identification - Drafty rooms, hot/cold spots, high bills 2. Energy Cost Education - Discusses typical savings from proper insulation 3. Rebate Information - Explains available utility and federal incentives 4. Free Audit Booking - Schedules energy assessments
The Results: First 90 Days
The Revenue Impact
- Additional projects: 14/month
- Average value: $3,800
- Additional monthly revenue: $53,200
- Annual impact: $638,400
Agent cost: $249/month.
ROI: 213x
What Mark Says Now
"The AI educates customers before I arrive. They understand that their $300/month heating bill could be $200, and that rebates cover 30% of the project. By the time I show up, they're ready to solve the problem, not learn about it."
Want results like these for your Insulation business?
See how a Insulation AI agent can capture more leads for your business.