BlogCase StudiesGeneral Contracting

Before

15 leads/mo

After

34 leads/mo

Growth

+127%

General Contracting Case Study5 min read

Build Right Construction Qualified $4.2M in Projects with AI Lead Screening

General contracting leads need careful qualification. AI handles the heavy lifting.

R

RapportAgent Team

December 12, 2023

The Challenge

Build Right Construction in Seattle handled additions, major renovations, and custom builds—projects ranging from $50,000 to $500,000+. Quality leads were essential, but so was filtering out tire-kickers.

"We can only take on 3-4 major projects at a time," owner David Park said. "Spending hours with unqualified leads costs us the capacity to pursue real opportunities."

The Situation Before

  • Monthly inquiries: 35
  • Qualified leads: 15
  • Consultation-to-contract: 40%
  • Average project value: $85,000

The Solution

We deployed a general contracting AI agent:

1. Project Scoping - Room additions, full renovations, or new construction 2. Budget Qualification - Ensures alignment with project scope 3. Timeline Assessment - When they want to start, how long they expect it to take 4. Portfolio Matching - Shows relevant past projects based on their needs

The Results: First 90 Days

MetricBeforeAfterChange
Qualified leads1534+127%
Qualification rate43%68%+58%
Consultation-to-contract40%48%+20%
Average project value$85K$95K+12%

The Revenue Impact

  • Additional contracts: 8/quarter
  • Average value: $95,000
  • Quarterly impact: $760,000
  • Annual impact: $3.04M+ in qualified pipeline

Agent cost: $399/month.

ROI: 633x

What David Says Now

"The AI asks the questions I used to spend hours asking. By the time I meet a prospect, I know they're serious, they have realistic budgets, and they've seen our relevant work. Every conversation is productive."

Want results like these for your General Contracting business?

See how a General Contracting AI agent can capture more leads for your business.