Before
15 leads/mo
After
34 leads/mo
Growth
+127%
Build Right Construction Qualified $4.2M in Projects with AI Lead Screening
General contracting leads need careful qualification. AI handles the heavy lifting.
December 12, 2023 · Updated February 19, 2026
The Challenge
Build Right Construction in Seattle handled additions, major renovations, and custom builds—projects ranging from $50,000 to $500,000+. Quality leads were essential, but so was filtering out tire-kickers.
"We can only take on 3-4 major projects at a time," owner David Park said. "Spending hours with unqualified leads costs us the capacity to pursue real opportunities."
The Situation Before
- Monthly inquiries: 35
- Qualified leads: 15
- Consultation-to-contract: 40%
- Average project value: $85,000
The Solution
We deployed a general contracting AI agent:
1. Project Scoping - Room additions, full renovations, or new construction 2. Budget Qualification - Ensures alignment with project scope 3. Timeline Assessment - When they want to start, how long they expect it to take 4. Portfolio Matching - Shows relevant past projects based on their needs
The Results: First 90 Days
The Revenue Impact
- Additional contracts: 8/quarter
- Average value: $95,000
- Quarterly impact: $760,000
- Annual impact: $3.04M+ in qualified pipeline
Agent cost: $399/month.
ROI: 633x
What David Says Now
"The AI asks the questions I used to spend hours asking. By the time I meet a prospect, I know they're serious, they have realistic budgets, and they've seen our relevant work. Every conversation is productive."
Head of Contractor Success
Manages contractor success at RapportAgent. Former field operations manager with 8 years in home services.
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