Solid Ground Foundation Qualified High-Value Structural Leads with AI

The Challenge

Solid Ground Foundation Repair in Houston specialized in structural repairs—high-value work requiring careful qualification. Unqualified leads wasted engineering time.

"A foundation inspection takes 2-3 hours with an engineer," owner William Chen said. "We can't do that for tire-kickers. But we also can't miss real structural emergencies."

The Situation Before

• Monthly inquiries: 30
• Qualified leads: 12
• Inspection-to-contract: 65%
• Average project value: $9,500

The Solution

We deployed a foundation AI agent:

1. Symptom Documentation - Crack patterns, door/window issues, floor slopes 2. Photo Collection - Documents visible foundation concerns 3. Urgency Assessment - Distinguishes cosmetic from structural issues 4. Real Estate Flagging - Identifies inspection-driven leads (time-sensitive)

The Results: First 90 Days

Metric

Before

After

Change

Qualified leads	12	29	+142%
Qualification rate	40%	64%	+60%
Inspection-to-contract	65%	72%	+11%
Real estate leads captured	4/mo	12/mo	+200%

The Revenue Impact

• Additional projects: 12/month
• Average value: $9,500
• Additional monthly revenue: $114,000
• Annual impact: $1.37M

Agent cost: $349/month.

ROI: 326x

What William Says Now

"Foundation leads are either serious or curious—there's no middle ground. The AI identifies the serious ones and gets me photos before I roll a truck. Real estate leads especially—those have closing deadlines that make quick response essential."