Premier Floors Increased Showroom Visits by 89% with AI Chat Booking

The Challenge

Premier Floors, a flooring showroom and installation company in Atlanta, had a classic retail problem: people browsed online but needed to see and feel products in person before buying.

Owner Rachel Kim tracked that 73% of her website traffic never made it to the showroom.

"They'd look at our gallery, maybe fill out a form, and then...nothing. They'd go to Home Depot or a competitor who got them in the door first," Rachel said.

The Situation Before

• Monthly website visitors: 1,200
• Showroom visits: 35/month
• Online-to-showroom conversion: 2.9%
• Average project value: $4,800
• Response time to inquiries: 12 hours average

The Solution

We deployed a flooring-specific AI agent focused on showroom conversion:

1. Material Exploration - Discusses hardwood, LVP, tile, carpet options based on room use 2. Budget Qualification - Gently establishes budget range to recommend appropriate products 3. Square Footage Help - Guides customers through measuring their space 4. Showroom Booking - Books specific appointment times with reminders

The agent was trained on Premier's product lines, pricing tiers, and showroom hours.

The Results: First 90 Days

Metric

Before

After

Change

Monthly leads	35	68	+94%
Showroom bookings	28	53	+89%
Show rate	75%	88%	+17%
Close rate (from visit)	55%	58%	+5%
Average project value	$4,800	$5,200	+8%

The Revenue Impact

• Additional showroom visits: 25/month (53 × 88% - 28 × 75%)
• Close rate: 58%
• Average project value: $5,200
• Additional monthly revenue: $75,400
• Annual impact: $904,800

Agent cost: $299/month.

ROI: 252x

Key Wins

1. Evening Researchers Become Morning Visitors

"Most flooring research happens at night when couples are home together," Rachel noted. "The agent captures them and books a Saturday showroom visit before they close their laptop."

2. Better Prepared Visits

Customers arrive knowing their approximate square footage, budget range, and material preferences. "We can pull samples immediately instead of playing 20 questions."

3. Higher Average Ticket

Pre-qualified customers who book appointments tend to be more serious buyers with bigger projects. "The tire-kickers get filtered out before they waste my sales team's time."

What Rachel Says Now

"Flooring is a considered purchase—nobody impulse-buys 1,000 square feet of hardwood. The AI nurtures these leads during their research phase and gets them into our showroom when they're ready to buy. That handoff is everything."