Frontier Fence Captured Neighbor Referrals 3x Faster with AI

The Challenge

Frontier Fence in suburban Dallas noticed a pattern: when they installed a fence, neighbors would often reach out within weeks. But they weren't capturing all those referral leads.

"Fencing has a neighborhood effect," owner Chris Martinez explained. "When one person gets a nice fence, their neighbors start thinking about theirs. We need to be there when that thought strikes."

The Situation Before

• Monthly leads: 28
• Neighbor referrals captured: ~30% of potential
• Quote response time: 24-48 hours
• Average project value: $4,500

The Solution

We deployed a fencing AI agent designed for quick qualification:

1. Material Discussion - Wood, vinyl, chain link, or composite preferences 2. Linear Footage Estimation - Helps customers measure or estimate 3. HOA Check - Asks about neighborhood restrictions 4. Neighbor Mention Tracking - Notes which jobs generate referrals

The Results: First 90 Days

Metric

Before

After

Change

Monthly leads	28	52	+86%
Referral capture	~30%	75%	+150%
Response time	24-48 hrs	30 seconds	-99%
Close rate	32%	39%	+22%

The Revenue Impact

• Additional jobs: 12/month
• Average value: $4,500
• Additional monthly revenue: $54,000
• Annual impact: $648,000

Agent cost: $249/month.

ROI: 217x

What Chris Says Now

"Neighbors see our truck, see the new fence, and search 'fence company near me' that night. The AI catches them immediately. Before, they'd fill out a form we'd respond to in two days—by then they'd called three other companies."