Before
30 leads/mo
After
72 leads/mo
Growth
+140%
Sparkle Clean Built 45 New Recurring Clients in 90 Days with AI Booking
Cleaning services live and die by recurring revenue. Here's how AI builds that base.
RapportAgent Team
January 2, 2024
The Challenge
Sparkle Clean, a residential cleaning company in San Diego, needed to grow their recurring customer base. Owner Maria Santos knew that recurring clients were worth 10x one-time customers.
"One-time cleans are fine, but the business is built on weekly and biweekly regulars," Maria explained. "The problem was converting first-time inquiries into recurring commitments."
The Situation Before
- Monthly inquiries: 30
- First-time bookings: 22
- Recurring conversions: 8 (36% of first bookings)
- Customer lifetime value: $3,600 (weekly clients)
The Solution
We deployed a cleaning services AI agent focused on recurring conversion:
1. Square Footage Estimation - Helps customers estimate home size for pricing 2. Frequency Discussion - Explains benefits of weekly vs. biweekly vs. monthly 3. Package Bundling - Offers move-in, deep clean, and maintenance packages 4. Recurring Setup - Books standing appointments, not just one-time services
The Results: First 90 Days
The Revenue Impact
- New recurring clients (90 days): 45 (23/mo × 3 - churn)
- Average monthly value: $320
- Year-one recurring revenue: $172,800
Agent cost: $199/month.
ROI: 72x
What Maria Says Now
"The AI does something my staff struggled with—it naturally guides conversations toward recurring service. It's not pushy, just helpful. 'Would you like us to come back every two weeks?' Simple, but effective."
Want results like these for your Cleaning business?
See how a Cleaning AI agent can capture more leads for your business.