Heritage Chimney Captured 92% of Fall Rush Leads with AI Scheduling

The Challenge

Heritage Chimney in Boston, Massachusetts, faced a 10-week selling season. From mid-September through November, demand was overwhelming. The rest of the year? Nearly dead.

"We get 60% of our annual revenue in those 10 weeks," owner Michael O'Brien said. "Every missed call during peak season is money we can't get back."

The Situation Before

• Peak season leads: 50-60/month
• Lead capture rate: 65%
• Response time: 6+ hours during rush
• Repeat customer retention: 60%

The Solution

We deployed a chimney services AI agent built for seasonal surge:

1. Service Type Selection - Cleaning, inspection, repair, or cap installation 2. Urgency Assessment - Identifies safety concerns vs. routine maintenance 3. Repeat Customer Recognition - References previous service history 4. Annual Reminder Signup - Books next year's appointment at checkout

The Results: Fall Season

Metric

Before

After

Change

Peak leads captured	65%	92%	+42%
Monthly bookings	35	72	+106%
Response time	6+ hours	20 seconds	-99%
Annual plan signups	12%	34%	+183%

The Revenue Impact

• Additional fall jobs: 111 (37/mo × 3 months)
• Average service value: $285
• Additional fall revenue: $31,635
• Annual plan value (next year): $42,000+

Agent cost: $249/month.

Seasonal ROI: 42x

What Michael Says Now

"The AI captures what we used to lose. Every October, I'd look at voicemails from two days ago and feel sick. Now the calendar fills automatically, and customers book their next year's appointment before they leave."